About HubSpot CRM
HubSpot has revolutionised the CRM market with its freemium model, offering a genuinely useful free CRM that serves as a gateway to its broader marketing, sales, and service hubs.
The platform is renowned for its intuitive interface and ease of use, making it particularly popular with small to medium businesses and marketing teams. The free tier includes contact management, deal tracking, email integration, and basic reporting.
As businesses grow, HubSpot's paid hubs provide sophisticated marketing automation, sales sequences, customer service tools, and a content management system. The platform excels at aligning sales and marketing teams through shared data and workflows.
Pros & Cons
Pros
- Generous free tier
- Excellent user interface
- Strong inbound marketing tools
- Great for aligning sales and marketing
- Extensive educational resources
- Easy to get started
Cons
- Paid tiers can get expensive quickly
- Limited customisation on lower tiers
- Reporting requires paid plans for depth
- Can feel limiting for complex sales processes
- Per-user pricing adds up
