Freshworks offers a comprehensive suite of business software designed to help companies engage with customers across sales, marketing, and support. The platform is known for its intuitive interface and quick implementation time.
At the heart of Freshworks CRM is Freddy AI, which provides intelligent insights, automates repetitive tasks, and helps teams prioritize leads and deals. The platform includes contact and account management, visual sales pipelines, email tracking, built-in phone, and workflow automation.
Freshworks is particularly popular with growing businesses that need an affordable yet powerful CRM solution. The platform offers native integrations between its products (Freshsales, Freshmarketer, Freshdesk) for a unified view of customer interactions across all touchpoints.
Pros
- Intuitive and easy to use
- AI-powered with Freddy AI
- Affordable pricing tiers
- Built-in phone and email
- Quick implementation
- Unified suite of products
Cons
- Advanced features need higher tiers
- Reporting can be limited
- Some integrations require paid plans
- Mobile app could be improved
- Customization options limited vs competitors
